
Can Digital Marketing be Conscious?
We’re all aware by now of the application of persuasive design practices used by brands and businesses to coerce us into buying things we don’t need, but are we aware of its global impact on our future?
2020 was a year full of challenges and new situations for all of us. No matter whether we liked it or not: we all had to learn new skills and capabilities to navigate a situation we neither chose nor liked. Being forced to stay at home, keep a social distance from the people we love and live with a constant sublime fear of getting infected or infecting others – all while maybe seeing our business/job/career going down the drain – is everything but pleasant.
For some people, the stress came from too much, for others from not enough work. In one way or the other we are all affected on many different layers: economically, mentally, physically, emotionally, psychologically and spiritually. We were and still are being pushed out of our comfort zone into the learning and sometimes panic zone and now is time to harvest our insights and learnings.
The question: “what have you learned in 2020 that helps you master 2021” makes room for the possibility, that you actually HAVE learned a lot of skills. By simply dwelling in this question space the answers flock in by themselves into our conscious awareness from the the “don’t know what we know” space to the” know what we know” space. All of a sudden our learnings become accessible to us as a resource and open us up to new possibilities.
We used this question with clients and within our team and we always had the same experience: we surprised ourselves by the richness, depth and variety of insights and learnings and by sharing our own learnings, others benefited too.
You can either do this practice by yourself or with others.
For inspiration, we are happy to share some of the answers and learnings that showed up for us, during one of our CCG Team sessions:
If someone would be reading just the learnings, without context, one would probably ask: what on earth happened, that evoked such deep insights and learnings? It could look like a moment of collective waking-up to a deeper dimension of life – that there is so much more than life circumstances.
What are your answers? Enjoy the process and please feel free to share your explorations with us.
We’re all aware by now of the application of persuasive design practices used by brands and businesses to coerce us into buying things we don’t need, but are we aware of its global impact on our future?
So it’s a definite YES that empowerment is key to succesfully manage an organization as long as everyone is treated as a valuable member of the company.
Why are we again in a situation where a meaningful concept is lost to a hype and ripped off its meaning?
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