What is the meaning of “conscious”?
In our approach “Conscious” is nothing weird, esoteric or mystic: rather, it signifies being fully aware, awake, and accountable—taking ownership of our choices and living and working with purpose, intention, and clarity. It’s about acting with mindfulness and intentionality, rather than reacting habitually or driven by unconscious patterns.
Can Digital Marketing be Conscious?
We’re all aware by now of the application of persuasive design practices used by brands and businesses to coerce us into buying things we don’t need, but are we aware of its global impact on our future?